App development is steadily rising across all industries, even that previously would have focused on a website or e-mail address. One field that should strongly consider developing their own app is recruitment.
While recruitment agencies usually have a website, it’s often difficult to keep up with constant changes in jobs available. If you’re a recruitment agency, you need to attract candidates as much as you need to attract new employment opportunities!
Common traits of the top modern job candidates include:
- Tech experience and comfort using new hardware and software
- They are used to using apps for shopping, gaming, dating, and fitness tracking, among many others, so expect mobile solutions.
- Expect discreet alerts and notifications on their job hunt while they are on the move.
It’s already easy to see how an app would help with these particular job hunters! Here are five top reasons why apps are specifically necessary for the recruitment sector.
1. Apps have recruitment-specific features
Apps supply quicker candidate and job information, as well as offer instant messaging, push-notifications, and other related customizable features. In recruitment, speed is essential, so an app is a massive boon.
Direct messaging is useful for candidates interested in a position, and by using an app, they are statistically more likely to be engaged than when using a standard website.
App search functions are suitable, too, in that they are relatively simple. Touch-screen processes and scrolling features make candidates much more likely to apply. At the same time, the search can be modified to the candidate’s needs.
2. Using an app means clients are always contactable
Even when you find someone the perfect job, it’s useless if you can’t contact them to let them know. They may be working in their current role, and by the time they finish, the dream job is already gone! Discretion is also essential – you don’t want them in trouble at their current work.
E-mails are easily lost or overlooked as e-mail inboxes fill up day after day with different subscriptions, newsletters, and sales offers.
As mentioned, apps increase engagement and allow you to contact customers directly. Using push notifications means a little beep on their phone could alert them to a whole new opportunity! Apps are up to date, and replies from both sides are quick and easy.
Updates to the job search are quicker and more convenient for both the recruiter and the client. Feedback, shortlisting, and updates no longer have to take place over an e-mail chain or a long phone call.
3. Apps let you specialize in a particular niche.
Let’s face it: at least for now, you’re unlikely to be much competition for the likes of Monster, Indeed, and Reed. So how do you mark yourself out and build your own user base? By finding jobs and contacts that you can access and other companies cannot. Employment in a specific niche might be overlooked by big recruiters – but they’ll undoubtedly attract candidates!
Custom apps help people to find your specific niche and build your reputation at the forefront of your particular area. You will get downloads from people in your speciality who can’t find the jobs they want anywhere else!
Building an app will show off your expertise in a way few other things can.
4. Keep applicants up to date in real-time.
Applicants need to be always in touch with their recruiters – and vice versa – as new opportunities present themselves. Apps are instant and give real-time info to you about their availability, and to them about the jobs you have on offer.
5. Apps are mobile-friendly
Candidates don’t really want to be seen job hunting at work, so they are more likely to check their phones than their e-mail or a website. As well, it’s friendly on the go. Apps can be used on the bus, on a train, or even walking down the street!
Websites are usable on mobile, but there tend to be functionality differences. Optimized apps mean this risk is avoided altogether.
Remember: mobile-first is a trend across all industries. Get in on the ground floor, and see your progress flourish.
